Friday, June 13, 2008

No Sour Lemons

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For me, lemonade is the quintessential sign of summer. I distinctly remember squeezing lemons with my mom, pouring sugar that refused to melt and trying to get the right balance of sweet and sour. I simply LOVE lemonade!

So, after a blistering hot spell in New York, my son, Fischer and his best friend, Alston, decided to they wanted to make some spending money. And a lemonade stand seemed like the best way to do it. The boys opened their annual stand on Wednesday after school.

Crowds quickly circled the table, eager to get an ice cold, freshly squeezed cup. (FYI, prices have radically gone up as the boys decided to charge a dollar...all because they had NO change!) Ha. Their customers were willing to pay!

They also ingeniously introduced a new marketing tactic this year. They offered to pay younger brother Henry and his friend to wear make-shift Sandwich Board signs advertising their "store front". It worked! The younger boys worked hard to made a little pocket change and drove customers to the booth.

They could barely squeeze the lemons fast enough and had to run to the nearby grocery store for more lemons and sugar! Of course, that ate into their profits a bit.

All told they each made $12 in profit and are eager to open up their next stand.

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